Tips for content creation and audience growth

Creativity Is a Discipline, Not a Mood

Content creators often wait for inspiration to strike—but those who grow know that consistency breeds creativity. The more you make, the more ideas show up. Don’t overthink the first draft—your job is to build momentum, not perfection.

Start small. One hook, one story, one piece of value. If it hits, scale it. If it doesn’t, learn and adjust. It’s all signal.

Growth Is a Game of Iteration

The creators who win aren’t always the most talented—they’re the ones who test, analyze, and improve. Growth isn’t a straight line; it’s a feedback loop. Try different formats, tones, post times, and platforms.

The key: Pay attention to what gets shared, not just liked. Shares signal relevance. Saves signal value. Comments signal connection. Optimize for that.

"Don't aim to go viral. Aim to be valuable. Virality is luck. Value is leverage."

Insights and Strategies

  • Content Pillars Matter: Choose 3-4 themes you want to be known for. Rotate through them to stay consistent but fresh.
  • Shortform First, Longform Later: Use short videos or posts to test ideas quickly. The winners can become blogs, podcasts, or courses.
  • Use the 70/20/10 Rule:
    70% proven content that performs well
    20% remixed or experimental content
    10% bold, risky ideas that could break out
  • Batch and Schedule: Don’t create every day—create once a week and schedule ahead. It frees up energy to engage and grow.
  • If you fail to plan, you plan to fail.

    Content creation is a craft. Growth is a strategy. The magic happens when you marry the two consistently over time. So stop waiting to “feel creative” and start building your content engine. Your future audience is already scrolling—give them something worth stopping for.

    Match made in heaven

    Working with Peter Dong means getting more than just deliverables—you get strategy, execution, and results. He blends creative thinking with outcome-driven action, bringing clarity, momentum, and measurable growth to every project. Whether you’re building a brand or scaling one, Peter shows up with purpose, plans, and the mindset of a founder.